Friends and family know him simply as Joy. But the work I want to talk about today started with a question I kept hearing from coaches…
Everyone believes customers pick the best quality. They don’t. They pick the option that feels safest. Two clinics, same treatment. One is better — but its…
Most businesses use the two words as if they mean the same thing. They don’t — and confusing them destroys your pricing power. A discount cuts…
Everyone tells you good service sells itself. It sounds wise, and it is wrong. Good service sells itself only to the people who already found you,…
Most businesses think their funnel is one thing: the ad. The ad gets the click, the click becomes the booking, and if the bookings don’t come,…
Meta has switched on a new way of counting conversions — and if you run ads, your reports are about to change even though you changed…
Your ad did its job. Someone clicked, filled the form, and waited. And then your team replied tomorrow. Here is what happened in between: the person…
Here is a piece of advice you can use today, in under an hour, for free: stop writing your ad copy in a meeting room. Your…
Nobody wakes up wanting a treatment. They wake up wanting the version of themselves after it — the clearer skin, the easier mornings, the confidence in…
Meta changed two ad defaults last week, and most advertisers will never notice — until the change shows up in their results. On 4 November 2026,…