Offers vs Discounts: Why Discounting Destroys Premium Positioning — Harsh Sahu
Everyone tells you the same thing when bookings slow down: lower your price and you’ll sell more. It sounds like common sense. It is also one…
Everyone tells you the same thing when bookings slow down: lower your price and you’ll sell more. It sounds like common sense. It is also one…
On 5 November 2026, Meta posted a notice in its Business Help Center that every business advertising on Facebook and Instagram should know about: its planned…
I’m Harsh Sahu, founder of ClientBooked Media, and I have watched thousands of ads die the same way. Not after a week of bad numbers. Not…
Your customer isn’t comparing you to the spa down the road. She’s comparing you to doing nothing. Doing nothing costs nothing, risks nothing, and needs no…
Everyone tells you more followers means more business. Grow the audience, the bookings will follow. It sounds like common sense. Here’s what actually happens. Followers don’t…
I’m Harsh Sahu, founder of ClientBooked Media, and I spend my days inside Meta ad accounts for appointment-based businesses. Here’s the conversation I have most often:…